The Challenge

BluelightAI’s initial site was a standard GoDaddy template that neither reflected the company’s cutting-edge tech nor ranked for AI-related queries. With an excellent offering but almost no brand presence, the product averaged single digit downloads per month, only a couple hundred monthly web visitors, and no lead gen mechanism in place.

Our Approach

Brand & Identity

• Led strategic re-brand and full funnel optimization efforts.

• Designed a new logo, color palette, and brand guidelines, in collaboration with Ryan Cronin (createnewlayer.com).

Web Experience

• Built a site from the ground up with an interactive homepage, blog, about, docs, slack, github, and CRO lead generation mechanism.

• Implemented technical SEO: page-speed fixes, semantic headings, AI keyword metadata, and unified GA-4 analytics.

Lead Generation

• Launched a weekly cadence: technical blog posts, LinkedIn presence, lead generation, and targeted e-blasts.

• Wove long-tail keywords (e.g. mechanistic interpretability”) into pillar posts for enhanced search and AI-chat recommendations.