Grew Summer Camp by 153% from in One Year with New Website and Email Strategy

The Challenge

Coast Sports, a popular Los Angeles summer camp, had built a strong reputation and following but struggled with growth due to technology friction. The camp relied on a custom-built website, third-party UltraCamp setup, and a confusing sign-up process that made it difficult for parents to register. This setup was not only clunky and confusing but also expensive and difficult to manage.

Our Approach

Noble Growth stepped in to remove barriers to enrollment and scale Coast Sports through a mix of performance marketing and conversion-focused technology improvements. Within the first three months, we:

Built a new high-converting website with optimized SEO and mobile-friendly design.
Created clear, low-friction funnel steps to guide parents through registration seamlessly.
Launched email campaigns and automations for nurturing leads, onboarding new families, and keeping returning families engaged.
Integrated social media channels, leveraging organic reach from Coach Steve’s strong Instagram presence.
Replaced the costly, complex system with a streamlined solution that was both easier to manage and more cost-effective.
Introduced a Coachella-style tiered pricing model where parents were incentivized to sign up early with the best pricing, creating natural momentum leading into each camp season.

Channels

Website Development & CRO – streamlined registration and mobile optimization.
Email Campaigns & Automation – nurtured leads and maximized returning families.
SEO – increased discoverability in Los Angeles search results.
Social Media – leveraged Coach Steve’s Instagram to fuel community engagement.

Results

Coast Sports saw consistent year-over-year growth in website traffic, conversions, and customer satisfaction, culminating with record 1,149 enrollment in summer of 2025, over 8x the number of campers enrolled when we started.

Coast Sports scaled from 139 to 1,149 campers in just five years with Noble Growth’s support.

Average order values remained high year over year, providing clear visibility into revenue potential while keeping financials discreet.
Conversion rate improved steadily, reaching 7.97% in 2025.
The tiered pricing strategy created urgency and fairness, resulting in earlier sign-ups and consistent demand.
Noble Growth’s system was simpler, more cost-effective, and easier to manage than the camp’s original setup.
High parent and camper satisfaction sustained strong retention, fueling organic word-of-mouth growth.

Conclusion

Through strategic website development, performance marketing, and clear funnel optimization, Noble Growth transformed Coast Sports from a beloved but under-optimized camp into a fast-scaling success story. With over 1,100 campers in 2025, a simplified system that saves money, and a sustainable growth model in place, Coast Sports is now positioned as one of Los Angeles’ premier youth camps.

Coast Sports