Reduced Cost Per EV Driver Sign Up by 95% in 3 Months with Meta and Google Ads

Background

EVCS is building one of the largest electric car charging networks on the West Coast, with high-quality fast charging stations spanning major highways and urban centers. While the physical infrastructure was solid, the business needed to grow its subscriber base to achieve long-term sustainability and attract new investors.

Challenge

Strong charging station network, but low subscription adoption
High initial subscriber acquisition cost ($492 per subscriber)
Needed rapid traction to support investor fundraising efforts

Approach

Noble Growth partnered with EVCS to design and execute a full-funnel acquisition strategy:

Paid Media:

Launched and optimized Meta Ads and Google Ads targeting EV drivers in California and the Pacific Northwest.
Built funnel structures to convert interest into long-term subscriptions rather than one-off charges.

Creative Production:

Partnered with Born Ready Films to elevate EVCS’s brand imagery.
Rented a Rivian and Tesla and filmed a cinematic drive up the California coast.
Captured drone footage and professional photography of EVCS charging stations to power ad creative.

Iterative Optimization:

Tested messaging angles (cost savings vs. convenience vs. sustainability).
Reinvested learnings into creative and targeting to maximize ROI.

Results

Reduced cost per subscriber from $492 → $21 in just three months
Increased subscriber base at scale while maintaining profitability
Created a library of premium video and photo assets for long-term brand use
Helped EVCS secure their next round of funding, validating both growth trajectory and investor confidence

Conclusion

By combining data-driven acquisition strategy with cinematic brand storytelling, Noble Growth positioned EVCS not just as another charging option, but as the future of EV travel.

EVCS