SonicCloud

Reduced Cost Per Install from $315 to $1.75, Winning ‘App of the Day’ Title on iOS

Background

SonicCloud developed a groundbreaking iPhone-based hearing enhancement app that could rival—and in some cases outperform—multi-thousand-dollar hearing aids. By combining an in-app hearing test with personalized sound adjustments, SonicCloud allowed users to transform their everyday AirPods into customized hearing devices.

Challenge

Despite the revolutionary technology, SonicCloud struggled to find and reach their target market at scale.

Approach

Noble Growth led the full-funnel optimization efforts for SonicCloud, focusing on both brand presentation and performance marketing:

• Website & SEO: Partnered with designer Lev Berry to build a custom interactive Webflow website that visually showcased the SonicCloud experience, optimized with precise metadata for discoverability.

• Meta Ads: Conceived, designed, and ran creative ad campaigns aimed at educating and converting potential users, continuously optimizing audiences and creative.

• Google Ads: Captured high-intent demand around keywords like hearing enhancement app, hearing aid app, and hearing test app, while also defending SonicCloud’s brand traffic.

Results

• Dramatic CPI Reduction: Meta Ads campaigns drove installs down from an initial $315 CPI to just $1.75 CPI by the end of Month 3.

• App Store Recognition: The surge in installs and subscriber growth helped SonicCloud earn the coveted App of the Day feature in the Apple App Store.

• Profitable Acquisition Funnel: Google Ads captured search demand and converted it into installs at a profitable clip, creating a sustainable paid acquisition engine.

With Noble Growth’s full-funnel strategy, SonicCloud transformed from a promising but under-discovered technology into a mainstream consumer app, scaling installs, lowering costs, and achieving high-visibility recognition on the App Store.